Pride 2019 Campaign
Packaging design, illustrations, and other graphic assets for the 2019 Fossil Pride Watch campaign. Our limited-edition Pride watch was created in partnership with the Hetrick-Martin Institute, the nation’s largest and very first LGBTQ+ Youth Services organization. Together with my team, we established the concept and design of the campaign across digital and social assets as well as all packaging and brand collateral for Pride events.
I also created graphics for the interior of the restored Fossil Airstream, Betty, for the various Fossil events during Pride month, including a block party in New York City and the Pride Month Dallas Arts Block Party. Takeaways for the pop-ups included Pride-themed posters, stickers, and bandanas.
In addition, we sent out a custom PR box to influencers featuring the watch, tin, and a rainbow variety of interchangeable straps. The enclosed story card provided information about our partnership with the Hetrick-Martin Institute.
Art Direction: Pam Dowdy, Chandler Robin
